00:01 [Music] Chuck: Welcome to the city of Menifee, one of the fastest-growing in Southern California and the fastest growing city in southwest Riverside County
00:09 My name is Chuck and I'm what you might call a local celebrity around here... Gentlemen,
no more photos [Passers-by, confused now]
00:18 Now, you smell that? That's fresh! If a community had a new car smell it would definitely be the city of Menifee... "Ma'am you dropped this"
00:32 Menifee has a nostalgic, small-town feel with new energy and the incoming trendy entertainment a modern family or active senior needs! With a diverse and brand-spanking-new community
00:42 Loaded with quality upscale housing, it's the perfect place to grow your kids and your business
00:48 Now if you're a fellow entrepreneur, business owner, or a commercial developer you're in luck! Menifee offers an incentive program
00:55 Daughter, selling lemonade: Wait, so I get rewarded for doing my business here? Chuck: It's crazy right?
00:58 They should call this place Meni-anti-fees, get it because they don't... Daughter: "That's not funny..." Chuck: Ah, youth...
01:15 Now speaking of youth, Menifee itself has been aging in reverse, kind of like Benjamin Button
01:20 Menifee has grown from a humble retirement community to a premier destination for modern, younger, upper-middle class families
01:27 Now talk about early adaptors! This older and wiser generation, they've paved the way for the cool cats that are moving here faster than you can send a tweet
01:36 That's what I call an OG nonfat half-caf
01:38 Leonard hey, who's that? That's a dope track by local legend and rapper Warren G. A real-life OG who's made Menifee he's home
01:46 Oh yeah drop it - Sick [high-fives]!
01:49 [Music]
01:51 So your business could be a manatee in a Menifee growing pond. Need proof? At build-out Menifee will be the third largest city in the entire county.
02:00 With a hundred thousand residents currently living here and a pro-business climate, national companies are moving here
02:05 Now, why? Low cost of living, and a high quality of life, and a skilled workforce
02:10 Like this guy; Guy fishing: "Shh, you're scaring the fish"
02:14 Chuck: So get in now. Because you know what they say; the early bird is the most successful, and has a great head of hair
02:26 Now, I know what you're thinking; "...where the heck is Menifee, Chuck?"
02:30 Well, good news, Menifee is centrally located. It's only an hour from all the Southern California major metropolitan cities
02:37 You can zip up to LA
02:39 You can cruise down to San Diego. Freeway access? Prime
02:42 It takes you to lush lakes, great trails, wine country and of course, Pechanga. Jackpot!
02:48 Now, by the way, do you need open flat land? 'Cause I got some good news for you. We've got land!
02:57 So Menifee is served by five international airports. In fact the March Air Force Base, this beauty here, serves as a port you can ship in or ship out whatever you want
03:06 You can drive it, you can fly it, or you can go by train. You can ship your goods, your dollars or your mother-in-law...
03:14 Mother-in-law: "Hey!" Chuck: Nancy, I'm working!
03:20 I'm supposed to mention sales revenue leakage!
03:24 $800 million dollars of sales revenue leakage to be exact, leaving the area every year
03:28 I'm not sure what it means but it sounds like a golden opportunity.
03:33 Chuck, to Nancy: So I'll see you at dinner?
03:35 [Music]
03:38 Hold onto your sandwich people, because Menifee partners with colleges on special programming to match industry needs
03:44 Universities like Mount San Antonio College, right here, have a regional impact of 700 million big ones
03:50 Just look at these savvy students available for hire
03:57 Wow! I have no idea what this is, but it sure seems fascinating
04:01 Welcome to Datatronics... Where the business here is so confidential, I have my own security escort.
04:07 But it's also a great place to talk about employment opportunities.
04:10 Menifee's targeting industries like advanced electronics
04:13 All the techs; biotech, green tech. Also; aviation, biomed, and IT
04:18 They have land set aside for tech. Technically, any kind of tech you want to bring
04:21 "Whoo... This looks fragile..." [Security]; "Hey, don't touch that"
04:30 So as a local real-estate celebrity, if there's one thing I, know it's zoning
04:34 Now Menifee has specific zoning set aside so that your business can have its ideal location.
04:40 So you can do what? Bring home the bacon
04:42 Now the EDC has taken the guesswork out of zoning
04:47 The EDC may sound like a random acronym to you, but trust me it's gonna help your business grow
04:52 Now I know I've given you a lot of facts, and let me guess your head is starting to spin
04:55 but hey, this guy knows what's up... [gestures to construction worker]
05:00 Contractor: Hey, you shouldn't even be here! Chuck: But they gave me a helmet?
05:05 So, you like what you hear? If I can't convince you to make the move to Menifee, maybe the smiles on these peoples stunning faces will [gestures to Menifee EDC team]
05:11 They're the economic development team who are committed to bringing your business to Menifee
05:16 A city with low costs, available land, streamlined processes, and a low interest in being like anyone else
05:21 So, what do you say team? Chuck and the Menifee EDC Team: "New, better, best... Menifee!"
05:25 [Music]