Cal True Value – Menifee Honored as the City of Menifee’s April Business Spotlight

The City of Menifee is pleased to announce “Cal True Value - Menifee” as the April 2022 Business Spotlight, a program that is a part of the Office of Economic Development’s B3 (Building Better Businesses) program.

Cal True Value is located at one of the city’s long-standing and popular commercial centers, Sun
City Plaza, at the corner of Newport and Murrieta Roads (26100 Newport Rd A-134). The team at
Cal True Value is extremely dedicated to assisting all who enter their store. From the experienced
craftsman to the new DIY-er, their knowledgeable team members pride themselves on their
customer service and treating customers like family. Cal True Value offers expert advice, tools,
equipment, and the products you need to get your next project done.

Independently owned and operated, Cal True Value owner Greg Morrison has made it his mission
to be involved in the Menifee community. Cal True Value is regularly involved in local events such
as the City’s Fall Festival, Tree Lighting Ceremony, and Park Ranger Campfire Program.
Additionally, they support local school district activities along with Santa Rosa Academy, the Boys
and Girls Club, MilVet, Boy Scouts, and Girl Scouts. Cal True Value also provides teacher, first
responder, military, and veteran discounts.

“Businesses like Cal True Value are an embodiment of generosity in our community, providing
donations and sponsoring a variety of community events and organizations,” said Councilmember
Matt Liesemeyer. “From the moment you walk in, you are greeted by friendly familiar faces ready to
answer any questions and point you in the right direction. We are thankful for businesses who not
only invest locally, but also invest their time, talent, and products in Menifee.”
For more information about Cal True Value, please visit Cal True Value or call (951) 301-9968. To
watch their featured video for the Business Spotlight Program, click here.

The City of Menifee Business Spotlight is part of the Economic Development Department’s B3
(Building Better Businesses) program, which aims to showcase local businesses that go above and
beyond the call of business, foster pride in Menifee’s thriving business community, and promote
diversity in Menifee’s local economy. The “Business Spotlight” is a free business recognition
program to create awareness for the variety of local businesses and their contributions to the
Menifee community. Chosen applicants, who are nominated by the community, are honored during
a special presentation at a City Council Meeting and receive a free 30-second professional video
developed by the Department of Economic Development and their team that is showcased on the
city’s business website -

Nominations are encouraged to recognize businesses in Menifee that contribute to the betterment
of the Menifee community. Please visit the link below to apply:

For more information on the Business Spotlight program, or other resources available to Menifee
businesses, please contact the Economic Development Department at